A Glimpse Into Social Media at the Smithsonian (And Beyond)

Schermata 2014-08-29 alle 16.20.02

On Wednesday, September 3rd from 12.30 to 1.30 in the National Air and Space Museum Briefing Room, Francesca De Gottardo, our #svegliamuseo founder and visiting professional working with the Smithsonian Institution Traveling Exhibition Service (SITES), will be presenting the results of her research project on Social Media at the Smithsonian.
Over the summer, Francesca worked with Heather Foster Shelton, Robbie Davis, and Tiffany Ruhl of SITES, as well as with Elizabeth Bugbee and Katie Taylor of Smithsonian Affiliations, and “took a picture” of how social media are currently being used in museums around DC and beyond.

She interviewed many social media managers asking them about their goals, approach to analytics and measurements of the results and SM advertising. She also assessed the online presence of 35 museums across the United States which are both Affiliates and/or SITES venues. Finally, she conducted a survey for the public (with a sample of 300 participants!) to understand their perceptions of museums’ social media presence.

The main goal of this research is to inform the creation of a “toolkit” that will help smaller museums across the country and Smithsonian affiliates that are just learning to use social media.

Watch the broadcast on the Smithsonian Mobile Channel and discuss the main findings of this research with us on Twitter!

Smithsonian Libraries: A “Networked” Social Strategy

Increasingly, cultural institutions are hiring social media managers to take care of the content strategy, the evaluation and keep up with the trends to ensure that the organizations are “getting on” the social media bus.

But what happens when not one person but rather the entire institution takes on the management of the social channels, establishing a network of people across its departments? This is the case of the Smithsonian Libraries, that unites 20 libraries into one system. The Libraries maintain publication exchanges with more than 4,000 institutions worldwide that supply Smithsonian scientists and curators with current periodicals, exhibition catalogs, and professional society publications.

The Libraries are becoming particularly famous in the social media realm for their Tumblr, in which they create wonderful animated GIFs. Through this platform, in fact, curious illustrations and fascinating stories can be narrated and brought to life.

Read more

Svegliamuseo On Air – Why Should We Use Google+ In Our Social Media Strategy?

G+

… Really, why? A question troubling more than one. A social network that has not taken over yet and seems neglected by the web users, the more so when it comes to culture.

And yet, with its 300 million active users Google+ is one of the “must-have” platforms, as it should be when we consider that its public content gets automatically indexed and ranked by Google. And that its Hangouts – of which we are fairly-recent by strongly-committed users – open ever new possibilities to social interacting.

Read more

Digital Strategy? A map for the engagement! The Royal Ontario Museum tells us how

3667141996_2f788de8fe_o

We hear more and more the words “digital strategy” for museums, at conferences, in articles and blog posts.  But what is it about? Why is it so necessary to have one? Who is supposed to be in charge of it?

To answer these and even more questions, we interviewed Ryan DodgeSocial Media Coordinator at the Royal Ontario Museum in Toronto, an institution which plays a leading role in social media management and, most importantly, which pays a special attention to the ability to use these tools to build meaningful connections with their community.

Read more

Svegliamuseo On Air – Staff Training In The Digital Age

CC BY 2.0/toolstop

CC BY 2.0/toolstop

Wednesday 16th July from 11.00 (EST) to 12.00 am Svegliamuseo On Air comes back with a new appointment, on a topic that we are particularly interested in: museum staff training in terms of digital skills and digital thinking.

We are really glad to announce that we will have with us Ed Rodley, Associate Director of Integrated Media at the Peabody Essex Museum of Boston and author of the blog  Thinking About Museums.

At this link you will be able to follow live or watch the recording later on.

Read more

Svegliamuseo On Air – Tradition & Innovation: Team-based, Visitor-centered Exhibition Development

3034686826_b717462ae4_o

Friday, July 11th at 9.00 am (EDT)  we will be airing from the Indianapolis Museum of Art, from which Silvia Filippini Fantoni will discuss participatory practices, visitor-centered design and the “expanded” curatorial approaches that the museum has recently adopting in developing exhibitions and programs.

Silvia manages the Interpretation, Media and Evaluation Department at the Indianapolis Museum of Art. She is responsible for the development of analogue and digital interpretive content about the permanent collection, temporary exhibitions, and historic properties as well as audience research and evaluation.

Silvia will discuss with #svegliamuseo about a few different but intertwined topics. The Indianapolis Museum of Art, in fact, approaches exhibition making in a rather revolutionary way for art museums.

Read more