From Twitter to Spotify: the Digital Presence of the Museum of Romanticism in Madrid

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Even if it celebrates its 90th anniversary this year, the Museum of Romanticism in Madrid is still in a very good shape, at least if judged by its online presence. This “Museum dedicated to the Nineteenth century in the middle of the Twenty-first century” opened in 1924 thanks to the efforts of the second Marquis de la Vega-Inclán, and it still shares the mission of its founder, bringing visitors closer to the life of the Romantic period, when modernity began.

After 8 years of renovation and reorganization of the collections, the Museum reopened in 2009, opening up the institution also to the potential of communication and interaction offered by organizing online events and exploiting the social networks. The Museum of Romanticism was the first among the Spanish museums to use Spotify and organize guided tours specifically designed for art bloggers. Thanks to a digital strategy that aims to engage with the public, and to a direct and friendly tone of voice, the Museum offers its public a 360 degrees visit, both online and off-line (just have a look at their “How romantic are you?” questionnaires, you won’t be disappointed).

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Museum Blogging: Trends in the Italian Scenario

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We have often presented blogging platforms as an important tool for analysis and support to the non-institutional communication of museums and cultural organizations, seen how they are suited to presenting topics that could hardly find a space in the more traditional and institutional communication. We have also stressed, in more than one occasion, how important it is to have an organic and consistent content strategy.

In a mini-series of two posts, we will explore the world of blogging from within the museum, and listen to the voices and the ideas of professionals who are actually running museum blogs. We will start by introducing the world of Italian museum bloggers and will then pass to the international examples. The intention is to emphasize similarities and differences, common trends and unique characteristics which distinguish this important portion of digital communication. Read more

The Tate Digital Strategy: a change that starts from within

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As more and more museums use digital tools to reach new audiences and carry out their activities, reflections on how to structure initiatives and approaches – in synergy with the other more traditional facets of the institution – are becoming necessary. Tate embraced this concept and produced a transparent document (Tate Digital Strategy 2013-15) in which the path of the digital transformation is outlined.

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The LACMA is on Snapchat – What is Snapchat?

snapchat-bratThese days the museum world is all buzzing with news about Snapchat. And I know what you are going to say now: “Snapchat? What are you talking about?We just finished reading hundred of pages of your ebook and I never came across this ‘Snapchat’.” You are right, Snapchat is not in our ebook, it does not feature among the must-have social networks and it is – in fact – very little known in Italy or to the majority of people who are over 18.

So why the talking? Because a little over a month ago LACMA, the Los Angeles County Museum of Art, has decided to be a pioneer and opened an account on Snapchat. Read more