The Tate Digital Strategy: a change that starts from within

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As more and more museums use digital tools to reach new audiences and carry out their activities, reflections on how to structure initiatives and approaches – in synergy with the other more traditional facets of the institution – are becoming necessary. Tate embraced this concept and produced a transparent document (Tate Digital Strategy 2013-15) in which the path of the digital transformation is outlined.

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The LACMA is on Snapchat – What is Snapchat?

snapchat-bratThese days the museum world is all buzzing with news about Snapchat. And I know what you are going to say now: “Snapchat? What are you talking about?We just finished reading hundred of pages of your ebook and I never came across this ‘Snapchat’.” You are right, Snapchat is not in our ebook, it does not feature among the must-have social networks and it is – in fact – very little known in Italy or to the majority of people who are over 18.

So why the talking? Because a little over a month ago LACMA, the Los Angeles County Museum of Art, has decided to be a pioneer and opened an account on Snapchat. Read more

A Glimpse Into Social Media at the Smithsonian (And Beyond)

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On Wednesday, September 3rd from 12.30 to 1.30 in the National Air and Space Museum Briefing Room, Francesca De Gottardo, our #svegliamuseo founder and visiting professional working with the Smithsonian Institution Traveling Exhibition Service (SITES), will be presenting the results of her research project on Social Media at the Smithsonian.

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Smithsonian Libraries: A “Networked” Social Strategy

Increasingly, cultural institutions are hiring social media managers to take care of the content strategy, the evaluation and keep up with the trends to ensure that the organizations are “getting on” the social media bus.

But what happens when not one person but rather the entire institution takes on the management of the social channels, establishing a network of people across its departments? This is the case of the Smithsonian Libraries, that unites 20 libraries into one system. The Libraries maintain publication exchanges with more than 4,000 institutions worldwide that supply Smithsonian scientists and curators with current periodicals, exhibition catalogs, and professional society publications.

The Libraries are becoming particularly famous in the social media realm for their Tumblr, in which they create wonderful animated GIFs. Through this platform, in fact, curious illustrations and fascinating stories can be narrated and brought to life.

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Svegliamuseo On Air – Why Should We Use Google+ In Our Social Media Strategy?

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… Really, why? A question troubling more than one. A social network that has not taken over yet and seems neglected by the web users, the more so when it comes to culture.

And yet, with its 300 million active users Google+ is one of the “must-have” platforms, as it should be when we consider that its public content gets automatically indexed and ranked by Google. And that its Hangouts – of which we are fairly-recent by strongly-committed users – open ever new possibilities to social interacting.

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