Micromecenatism 2.0: crowdfunding for cultural institutions in 5 steps

CROWDFUNDING

Crowdfunding again? This term, as others related to digital in the cultural field, is likely to become the classic “buzzword”, the magic word that is believed to be a solution to all kinds of economic problems of cultural institutions, which are increasingly looking for new forms of funding to support programs and projects.

Read more

How to tell a story with a smartphone? The 3 ingredients for a successful app

Screen Shot 2015-02-03 at 20.51.31

Books, tv, bicycle adventures and so on, are not the only activities that children engage with in their daily lives. Tablets and apps have made their way under the Christmas tree, on the couch, before going to bed and even in classrooms.

We chatted with Federica Pascotto, co-founder of Art Stories, reflecting on how quality content and attention for details are key elements to engage children with culture through digital tools that also involve older audiences.

Read more

Social media use by museum visitors before, during and after their visit: a useful tool of customer care

11255563193_7608847252_b

As museum social media managers, have we ever really stopped to think about how our audiences use social networks before, during and after their visit to our institutions? How much useful it would be to reflect on these dynamics to plan better online strategies and maximize the limited resources at our disposal? Have we ever noticed how some of the information passing through social media could prove to be crucial to reconsider some key factors, such as curatorial choices, exhibition design, and audience research?
Read more

The “Digital Journey” of Museum Audiences: 6 Tips to Turn the Digital Visitor Into a Real One

7258416952_eeb82757bc_k

Who has never waited in line to enter a museum or visit a monument standing in the freezing cold of an European capital or under the burning sun of a mediterranean summer? We visited the milanese headquarter of Musement.com, an online ticketing platform that gathers attractions, tours, events and above all museums, in Italy and abroad, to make it easier to book tickets, also skipping the feared line.

A chat with some of the members of the team, has revealed some important tips on how a strategic online presence can help cultural institutions meet the needs of travel and culture geeks.

Read more

Communicate an exhibit on the web without a budget: a role-playing game by Luca Melchionna

virus1

Last month, Luca Melchionna published in his blog the report of a role-playing game that he organized as part of some training sessions in communication and marketing on the web for cultural institutions, created in partnership with Fondazione Fitzcarraldo.

The game is called “Virus” and requires participants to identify themselves in a typical situation for museums in our Country: you need to develop a project to communicate a new exhibit on the Web, but you have no budget and no resources available, the mission is not clear and individual goals are in conflict. The roles of the game? From the curator, to the attendant press, to the underpaid intern (!), to the blogger. In short, all the ingredients are there to draw our attention.

Read more

Metrics, Metrics Everywhere! Which Are The Right Ones For Museums’ Social Media And Websites?

4343794386_124a6f2e3b_o

In the field of web communication – but also throughout the #svegliamuseo interviews – a lot of conversations are dominated by the importance of measuring our online performance and by the need for museums to use metrics, analytics and evaluation techniques for their social media and websites.

But what are we referring to exactly? Which and how many are the parameters that we can use to measure online performances in an effective way? How do we establish a sustainable relationship between goals, results and the satisfaction levels achieved? What data are actually able to answer the question “so what?” for our online activities?

Read more