“Online audiences are as important as the real ones”: reflections and strategies on museum blogging


After having tried to figure out what are the trends of the Italian scenario in museum blogging, for our second in-depth focus on the topic we went overseas.

We decided to interview two leading figures in the international museum blogging sector: the first one works in a huge American institution, the second one, is an Australian well-known blogger who has embarked herself on an epic museum adventure.

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Museum Blogging: Trends in the Italian Scenario


We have often presented blogging platforms as an important tool for analysis and support to the non-institutional communication of museums and cultural organizations, seen how they are suited to presenting topics that could hardly find a space in the more traditional and institutional communication. We have also stressed, in more than one occasion, how important it is to have an organic and consistent content strategy.

In a mini-series of two posts, we will explore the world of blogging from within the museum, and listen to the voices and the ideas of professionals who are actually running museum blogs. We will start by introducing the world of Italian museum bloggers and will then pass to the international examples. The intention is to emphasize similarities and differences, common trends and unique characteristics which distinguish this important portion of digital communication. Read more

Storytelling, Social Media & Engagement: the experience of Hornimam Museum & Gardens

4Nowadays, Frederick John Horniman would be called a serial accumulator. He turned from being an enriched tea trader, used to travel and meet new cultures, to  a compulsive collector of artifacts from every country he visited.

In 1890, When Mr. Horniman realized that he went a little bit too far,  he decided to organize its vast collections inside his house and open it to the public.

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Museums’ Social Media Strategy According To Mar Dixon: “Do Not Wait For Things To Be Perfect”

4We are confident that the majority of you already knows – or has heard the names of – MuseumMix UKTeens in MuseumsMuseum CampCulture Themes, and has taken part to and used the #MuseumWeek and #AskACurator hashtags at least once. But did you also know that there is only one mind behind all these projects? That of Mar Dixon.

Mar faces everyday some of the most pressing issues and trending topics in the museum sector: from professional development to innovation, from the use of social media and digital communication tools to thinking about the meaning making in museums. Whom better than her to talk about strategy and to outline a direction for museums to follow?

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“The Museum Hooked Me Up on Instagram!” The Social Adventures Of An Italian At The DDR Museum in Berlin

2The museum of the German Democratic Republic – Deutsche Demokratische Republik (DDR) – in Berlin is one of the most visited museums in the city with almost 500,000 visitors every year.

From the very first lines of presentation, the DDR Museum is defined as an interactive museum where history comes alive through the visitors and their experiences. It prompts the public to come into direct and physical contact with collections and history – indeed, the stories behind the objects.

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When Audience Re-Elaborate Collections: Rijksmuseum’s Digital Strategies

Immagine5It might be difficult to believe given its marvellous look, but the Rijksmuseum in Amsterdam is 214 years old. It had to go through substantial architectural and structural interventions to undergo its two centuries of history.

Since its first opening, the Dutch museum of art and history has always pursued modernity, and always tried to keep up with trends: architectural, cultural, museological. An example of this approach is the fabulous video that has been produced (along with sponsors) to celebrate the re-opening in April 2013.

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