A technological revolution is taking place right now. Military drones are completely changing the way war is fought,
while civilian drones are having a deep impact on many other fields, from agriculture to aerial photography. Internet of Things is connecting devices at an increasing rate, creating a massive amount of data
on which new, unexpected applications will be built.
Good practice wants the public to be central to any digital planning strategy of a museum. At the same time, active listening is a useful tool to identify expectations and interests.
Sometimes, to plan, organize and disseminate content by a museum that manages only one account on any social network can be challenging. What happens when communication is done by many voices and channels? And what to do when there is not a physical collection, but rather conferences, meetings, courses, or – yet – programs of film, literature and music to narrate the museum? Read more
Even if it celebrates its 90th anniversary this year, the Museum of Romanticism in Madrid is still in a very good shape, at least if judged by its online presence. This “Museum dedicated to the Nineteenth century in the middle of the Twenty-first century” opened in 1924 thanks to the efforts of the second Marquis de la Vega-Inclán, and it still shares the mission of its founder, bringing visitors closer to the life of the Romantic period, when modernity began.
After 8 years of renovation and reorganization of the collections, the Museum reopened in 2009, opening up the institution also to the potential of communication and interaction offered by organizing online events and exploiting the social networks. The Museum of Romanticism was the first among the Spanish museums to use Spotify and organize guided tours specifically designed for art bloggers. Thanks to a digital strategy that aims to engage with the public, and to a direct and friendly tone of voice, the Museum offers its public a 360 degrees visit, both online and off-line (just have a look at their “How romantic are you?” questionnaires, you won’t be disappointed).
Museums nowadays are opening their doors to 3D technology. No, this is not a dream. And we are not talking about mere on-line virtual tours of museums. We are talking about actual three-dimensional rendering of the collections hosted by museums, such as artefacts, sculptures and archaeological evidences. Following the motto “The more you see, the more you know ”, some institutions started programs aiming to the digitalization in 3D of their collections.
The APM (Associazione Piccoli Musei – Small Museum Association) is an organization with a colorful logo, which aims to promote and establish a targeted culture management for small museums. As stated by Caterina Pisu, Research and Communication Coordinator for APM, in the official blog “Piccoli Musei”, “small museums are different from large museums, and not only for their dimensions, physical spaces and economic resources. The issue is much more extensive, as it concerns the relationship of these museums with the local communities and the territory, as well as management and professional profiling, services offered to the public, display of the collection and the role of the museum itself.”
Raise your hand if the association “video & museum” instantly makes you think of long and boring documentaries! It has certainly happened to every museum-goer, once in a lifetime, to end up sitting in a dark room filled with plastic chairs – sometimes slightly embellished by red cushions, but almost always empty – to watch a documentary on a specific topic or on the museum in general. A blessed break for aching backs, after hours spent standing in front of the cases, people use these spaces to relax and, while they are there – why not – watch the documentary.