Museums beyond digital: content strategy, evaluation and institutional change at #MW2015


Another year has passed and we are back from our third Museums and the Web Conference, so far one of our favorite! Five days of intense sessions, tours, workshops, social gatherings and museum fun can’t quite describe our #MW2015 week.

To all those that are a little bit curios about what the Conference was about, remember that all the papers presented are available online for free along with the ones from past conferences in Museums and the Web Archive, a giant pool of resources that can help us retrace the history of digital practice for cultural heritage.
If your hunger for #musetech #museweb #mtogo #musesocial projects is not yet satisfied, you can go through the amazing projects that won the Best of the Web Awards, Museums and the Web annual competition to award the best projects in different areas. Still hungry? Museums and the Web just opened the call for proposals for its Asian appointment in October, this year the #museweb crew will fly to Melbourne. Fancy a trip down under? You can submit a proposal no later than May 15th here.

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How to tell a story with a smartphone? The 3 ingredients for a successful app

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Books, tv, bicycle adventures and so on, are not the only activities that children engage with in their daily lives. Tablets and apps have made their way under the Christmas tree, on the couch, before going to bed and even in classrooms.

We chatted with Federica Pascotto, co-founder of Art Stories, reflecting on how quality content and attention for details are key elements to engage children with culture through digital tools that also involve older audiences.

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The “Digital Journey” of Museum Audiences: 6 Tips to Turn the Digital Visitor Into a Real One


Who has never waited in line to enter a museum or visit a monument standing in the freezing cold of an European capital or under the burning sun of a mediterranean summer? We visited the milanese headquarter of, an online ticketing platform that gathers attractions, tours, events and above all museums, in Italy and abroad, to make it easier to book tickets, also skipping the feared line.

A chat with some of the members of the team, has revealed some important tips on how a strategic online presence can help cultural institutions meet the needs of travel and culture geeks.

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The Museo Diocesano becomes mobile with the app “Chagall and the Bible”

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The Diocesan Museum is located in the setting of the cloisters of Sant’Eustorgio, integral part of one of the most antique monumental complexes of Milan. The Museum is a “gem” on its own: dedicated to the encounter between art and christianity is an example of how an institution dedicated to a far less “mainstream” subject than more famous museums, can experiment with digital media.

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