Increasingly, cultural institutions are hiring social media managers to take care of the content strategy, the evaluation and keep up with the trends to ensure that the organizations are “getting on” the social media bus.
But what happens when not one person but rather the entire institution takes on the management of the social channels, establishing a network of people across its departments? This is the case of the Smithsonian Libraries, that unites 20 libraries into one system. The Libraries maintain publication exchanges with more than 4,000 institutions worldwide that supply Smithsonian scientists and curators with current periodicals, exhibition catalogs, and professional society publications.
The Libraries are becoming particularly famous in the social media realm for their Tumblr, in which they create wonderful animated GIFs. Through this platform, in fact, curious illustrations and fascinating stories can be narrated and brought to life.