Social Media and Mobile at the Musée du Quai Branly: Digital Synergies Toward an Integrated Strategy

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Featuring indigenous art and cultures of Africa, Asia, Oceania, and the Americas, the Musée du Quai Branly is the newest of the major museums in Paris.

We had the opportunity to discuss with Sébastien Magro, New Media Manager at the museum, as well as Candice Chenu, New Technologies Project Manager. We peeked into the projects and the strategy of an institution that is geared toward a use of digital for interpretation and access – in the broadest sense –  of its collections.

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The Tate Digital Strategy: a change that starts from within

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As more and more museums use digital tools to reach new audiences and carry out their activities, reflections on how to structure initiatives and approaches – in synergy with the other more traditional facets of the institution – are becoming necessary. Tate embraced this concept and produced a transparent document (Tate Digital Strategy 2013-15) in which the path of the digital transformation is outlined.

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A Glimpse Into Social Media at the Smithsonian (And Beyond)

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On Wednesday, September 3rd from 12.30 to 1.30 in the National Air and Space Museum Briefing Room, Francesca De Gottardo, our #svegliamuseo founder and visiting professional working with the Smithsonian Institution Traveling Exhibition Service (SITES), will be presenting the results of her research project on Social Media at the Smithsonian.

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Smithsonian Libraries: A “Networked” Social Strategy

Increasingly, cultural institutions are hiring social media managers to take care of the content strategy, the evaluation and keep up with the trends to ensure that the organizations are “getting on” the social media bus.

But what happens when not one person but rather the entire institution takes on the management of the social channels, establishing a network of people across its departments? This is the case of the Smithsonian Libraries, that unites 20 libraries into one system. The Libraries maintain publication exchanges with more than 4,000 institutions worldwide that supply Smithsonian scientists and curators with current periodicals, exhibition catalogs, and professional society publications.

The Libraries are becoming particularly famous in the social media realm for their Tumblr, in which they create wonderful animated GIFs. Through this platform, in fact, curious illustrations and fascinating stories can be narrated and brought to life.

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Svegliamuseo On Air – Staff Training In The Digital Age

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CC BY 2.0/toolstop

Wednesday 16th July from 11.00 (EST) to 12.00 am Svegliamuseo On Air comes back with a new appointment, on a topic that we are particularly interested in: museum staff training in terms of digital skills and digital thinking.

We are really glad to announce that we will have with us Ed Rodley, Associate Director of Integrated Media at the Peabody Essex Museum of Boston and author of the blog  Thinking About Museums.

At this link you will be able to follow live or watch the recording later on.

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