Social Media and Mobile at the Musée du Quai Branly: Digital Synergies Toward an Integrated Strategy

14500146835_e6d4375627_k

Featuring indigenous art and cultures of Africa, Asia, Oceania, and the Americas, the Musée du Quai Branly is the newest of the major museums in Paris.

We had the opportunity to discuss with Sébastien Magro, New Media Manager at the museum, as well as Candice Chenu, New Technologies Project Manager. We peeked into the projects and the strategy of an institution that is geared toward a use of digital for interpretation and access – in the broadest sense –  of its collections.

Read more

From Twitter to Spotify: the Digital Presence of the Museum of Romanticism in Madrid

museo_romanticismo_facebook_17042013

Even if it celebrates its 90th anniversary this year, the Museum of Romanticism in Madrid is still in a very good shape, at least if judged by its online presence. This “Museum dedicated to the Nineteenth century in the middle of the Twenty-first century” opened in 1924 thanks to the efforts of the second Marquis de la Vega-Inclán, and it still shares the mission of its founder, bringing visitors closer to the life of the Romantic period, when modernity began.

After 8 years of renovation and reorganization of the collections, the Museum reopened in 2009, opening up the institution also to the potential of communication and interaction offered by organizing online events and exploiting the social networks. The Museum of Romanticism was the first among the Spanish museums to use Spotify and organize guided tours specifically designed for art bloggers. Thanks to a digital strategy that aims to engage with the public, and to a direct and friendly tone of voice, the Museum offers its public a 360 degrees visit, both online and off-line (just have a look at their “How romantic are you?” questionnaires, you won’t be disappointed).

Read more

The Tate Digital Strategy: a change that starts from within

2477344029_4843614288_z

As more and more museums use digital tools to reach new audiences and carry out their activities, reflections on how to structure initiatives and approaches – in synergy with the other more traditional facets of the institution – are becoming necessary. Tate embraced this concept and produced a transparent document (Tate Digital Strategy 2013-15) in which the path of the digital transformation is outlined.

Read more

Smithsonian Libraries: A “Networked” Social Strategy

Increasingly, cultural institutions are hiring social media managers to take care of the content strategy, the evaluation and keep up with the trends to ensure that the organizations are “getting on” the social media bus.

But what happens when not one person but rather the entire institution takes on the management of the social channels, establishing a network of people across its departments? This is the case of the Smithsonian Libraries, that unites 20 libraries into one system. The Libraries maintain publication exchanges with more than 4,000 institutions worldwide that supply Smithsonian scientists and curators with current periodicals, exhibition catalogs, and professional society publications.

The Libraries are becoming particularly famous in the social media realm for their Tumblr, in which they create wonderful animated GIFs. Through this platform, in fact, curious illustrations and fascinating stories can be narrated and brought to life.

Read more

Digital Strategy? A map for the engagement! The Royal Ontario Museum tells us how

3667141996_2f788de8fe_o

We hear more and more the words “digital strategy” for museums, at conferences, in articles and blog posts.  But what is it about? Why is it so necessary to have one? Who is supposed to be in charge of it?

To answer these and even more questions, we interviewed Ryan DodgeSocial Media Coordinator at the Royal Ontario Museum in Toronto, an institution which plays a leading role in social media management and, most importantly, which pays a special attention to the ability to use these tools to build meaningful connections with their community.

Read more

Storytelling, Social Media & Engagement: the experience of Hornimam Museum & Gardens

4Nowadays, Frederick John Horniman would be called a serial accumulator. He turned from being an enriched tea trader, used to travel and meet new cultures, to  a compulsive collector of artifacts from every country he visited.

In 1890, When Mr. Horniman realized that he went a little bit too far,  he decided to organize its vast collections inside his house and open it to the public.

Read more