Since April 21st 2015, Google has officially released an update to the algorithm that controls the ranking of web pages, rewarding the visibility of mobile friendly websites. The decision of the American colossus is based on the observation that nowadays 60% of online traffic comes from mobile devices, and the new algorithm benefits those websites that offer user experiences tailored on the needs of those starting a research from a smartphone or a tablet.
But what does this mean for museums? What ground rules can be followed by those cultural institutions who want to “keep up” and make choices geared to the needs of the digital public?
Last month, Luca Melchionna published in his blog the report of a role-playing game that he organized as part of some training sessions in communication and marketing on the web for cultural institutions, created in partnership with Fondazione Fitzcarraldo.
The game is called “Virus” and requires participants to identify themselves in a typical situation for museums in our Country: you need to develop a project to communicate a new exhibit on the Web, but you have no budget and no resources available, the mission is not clear and individual goals are in conflict. The roles of the game? From the curator, to the attendant press, to the underpaid intern (!), to the blogger. In short, all the ingredients are there to draw our attention.
In the field of web communication – but also throughout the #svegliamuseo interviews – a lot of conversations are dominated by the importance of measuring our online performance and by the need for museums to use metrics, analytics and evaluation techniques for their social media and websites.
But what are we referring to exactly? Which and how many are the parameters that we can use to measure online performances in an effective way? How do we establish a sustainable relationship between goals, results and the satisfaction levels achieved? What data are actually able to answer the question “so what?” for our online activities?
On Wednesday September 24th from 12.00 to 1.00 EST, Svegliamuseo on Air will be back with an appointment focused on digital engagement for the young crowds and two new guests: James Collins, Digital Media Project Manager at the Smithsonian Center for Learning and Digital Access, and Kathryn Box, Tate Kids Producer at Tate Digital. Read more
… Really, why? A question troubling more than one. A social network that has not taken over yet and seems neglected by the web users, the more so when it comes to culture.
And yet, with its 300 million active users Google+ is one of the “must-have” platforms, as it should be when we consider that its public content gets automatically indexed and ranked by Google. And that its Hangouts – of which we are fairly-recent by strongly-committed users – open ever new possibilities to social interacting.
CC BY 2.0/toolstop
Wednesday 16th July from 11.00 (EST) to 12.00 am Svegliamuseo On Air comes back with a new appointment, on a topic that we are particularly interested in: museum staff training in terms of digital skills and digital thinking.
We are really glad to announce that we will have with us Ed Rodley, Associate Director of Integrated Media at the Peabody Essex Museum of Boston and author of the blog Thinking About Museums.
At this link you will be able to follow live or watch the recording later on.