Svegliamuseo On Air – How To Run A Social Media Strategy With Low Budget


After a first appointment during which we explored video social platforms for museums, Svegliamuseo On Air is coming back this Wednesday, June 18th, at 10:00 AM (EST) to talk about low budget social media strategy with Adrienne N. RomanoDirector of Education, New Media and Interpretive Initiatives at James A. Michener Art Museum, Pennsylvania.

Despite the fact that her official role at the Museum is oriented towards education, Adrienne is also the only person in charge of online communication through social networks, with a budget that is close to zero and the help of an intern (does this scenario sound familiar to you?).

We met her during Museums and the Web 2014 and we thought that her case is very much representative of the difficulties that so many  museums around the world, not only the Italian ones, have to face on a daily basis in dealing with online communication. We asked ourselves: why can’t we talk about those museums that, despite not having epic numbers (Michener counts about 2.000 followers on Twitter and little more than 4.000 fans on Facebook), are still trying to run an integrated and strategic online communication with the few resources at their disposal?

The goal of this second Svegliamuseo On Air meeting is indeed to talk about possible solutions, even when it seems impossible to find any.

We would like Adrienne to share her everyday experience with professionals dealing with the very same difficulties in our country. We really hope this dialogue may encourage new ideas, and raise the enthusiasm to get in the game, together with curiosity towards these tools.

You are all welcome to join the discussion asking questions through Twitter or email, both before and during the interview.

For those who couldn’t make it and follow it live, here you can watch the meeting with Adrienne and Paola. Enjoy it!