On Wednesday September 24th from 12.00 to 1.00 EST, Svegliamuseo on Air will be back with an appointment focused on digital engagement for the young crowds and two new guests: James Collins, Digital Media Project Manager at the Smithsonian Center for Learning and Digital Access, and Kathryn Box, Tate Kids Producer at Tate Digital.
Museums are more and more challenged in offering programs that can be appealing and relevant to younger audiences. But what motivate these visitors and users to participate in museums’ activities, especially when delivered online? What are the existing opportunities in the digital spaces for these new users and how can museums leverage them?
James and Kathryn will share their tips for youth engagement gained from two projects, respectively at the Smithsonian Institution and at Tate.
Tate Kids engages and entertains the intended audience (5-12 year olds), by allowing them to learn about and begin to appreciate art in both informal and formal educational contexts. The platform provides a range of activities, including games and films, that users can carry out online and also complete offline with friends and family.
The Smithsonian Center for Learning and Digital Access, on the other hand, has been developing opportunities for youth engagement (12 – 16 year olds) through the use of multiple digital strategies including educator and student-focused games and interactives as well as Smithsonian Quests™, an online digital badging platform.
Our two guests will be presenting their projects discussing both the principles behind them as well as the museum-gaming culture, and how this can be leveraged to create meaningful digital experiences for the youngest generations.
Here is the link to watch the episode live!
For downloading James Collins’ presentation, click here: svegliamuseo_presentation
For watching #svegliamuseo On Air, click here: Digital Engagement for Youg Audiences
Opening pic: Iacovos Constantino/CC BY-NC-SA 2.0