Metrics, Metrics Everywhere! Which Are The Right Ones For Museums’ Social Media And Websites?


In the field of web communication – but also throughout the #svegliamuseo interviews – a lot of conversations are dominated by the importance of measuring our online performance and by the need for museums to use metrics, analytics and evaluation techniques for their social media and websites.

But what are we referring to exactly? Which and how many are the parameters that we can use to measure online performances in an effective way? How do we establish a sustainable relationship between goals, results and the satisfaction levels achieved? What data are actually able to answer the question “so what?” for our online activities?

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Svegliamuseo On Air – Museum Analytics, What Are They?


The Svegliamuseo On Air appointment for this week will discuss the feared topic of data analysis!

Wednesday 9th July, 10 am (EDT) we are going to talk with Alex Espinós, founder of the Spanish agency LaMagnética  and evaluation expert. Our discussion will revolve around analytics and the role they play when talking about digital tools for Museums.

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