“Online audiences are as important as the real ones”: reflections and strategies on museum blogging

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After having tried to figure out what are the trends of the Italian scenario in museum blogging, for our second in-depth focus on the topic we went overseas.

We decided to interview two leading figures in the international museum blogging sector: the first one works in a huge American institution, the second one, is an Australian well-known blogger who has embarked herself on an epic museum adventure.

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Museum Blogging: Trends in the Italian Scenario

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We have often presented blogging platforms as an important tool for analysis and support to the non-institutional communication of museums and cultural organizations, seen how they are suited to presenting topics that could hardly find a space in the more traditional and institutional communication. We have also stressed, in more than one occasion, how important it is to have an organic and consistent content strategy.

In a mini-series of two posts, we will explore the world of blogging from within the museum, and listen to the voices and the ideas of professionals who are actually running museum blogs. We will start by introducing the world of Italian museum bloggers and will then pass to the international examples. The intention is to emphasize similarities and differences, common trends and unique characteristics which distinguish this important portion of digital communication. Read more