What we will do today is analyze three examples of how (more or less) renowned museums were able to carry on a worthy act of storytelling. It should be remembered that none of these cases contains an absolute general principle: every institution has assessed the specific context in which it operates and has developed a targeted engagement strategy. Equally obvious is that these are just some of the many examples that could be taken into consideration and I urge all those who know more to point them out in the comments.
Have a step back and take a look at my previous post if you feel like you need a little revision – this is your chance.
What we will do today is try to understand which are the best ingredients to create and tell a story that could emerge from the vast sea of our so-called ‘Digital Age’.
You might not know it, but you have experienced storytelling long before you learned to write. Don’t believe it?
“Once upon a time, many years ago”… any bell ringing now?
The beginning of a fairy tale, an imaginary adventure, a story – exactly. The person telling you such stories was performing the magic act of storytelling (by the way, have you ever managed to fall asleep before you had heard the whole story? I honestly never did).