Featuring indigenous art and cultures of Africa, Asia, Oceania, and the Americas, the Musée du Quai Branly is the newest of the major museums in Paris.
We had the opportunity to discuss with Sébastien Magro, New Media Manager at the museum, as well as Candice Chenu, New Technologies Project Manager. We peeked into the projects and the strategy of an institution that is geared toward a use of digital for interpretation and access – in the broadest sense – of its collections.
As more and more museums use digital tools to reach new audiences and carry out their activities, reflections on how to structure initiatives and approaches – in synergy with the other more traditional facets of the institution – are becoming necessary. Tate embraced this concept and produced a transparent document (Tate Digital Strategy 2013-15) in which the path of the digital transformation is outlined.
We hear more and more the words “digital strategy” for museums, at conferences, in articles and blog posts. But what is it about? Why is it so necessary to have one? Who is supposed to be in charge of it?
To answer these and even more questions, we interviewed Ryan Dodge, Social Media Coordinator at the Royal Ontario Museum in Toronto, an institution which plays a leading role in social media management and, most importantly, which pays a special attention to the ability to use these tools to build meaningful connections with their community.