Metrics, Metrics Everywhere! Which Are The Right Ones For Museums’ Social Media And Websites?


In the field of web communication – but also throughout the #svegliamuseo interviews – a lot of conversations are dominated by the importance of measuring our online performance and by the need for museums to use metrics, analytics and evaluation techniques for their social media and websites.

But what are we referring to exactly? Which and how many are the parameters that we can use to measure online performances in an effective way? How do we establish a sustainable relationship between goals, results and the satisfaction levels achieved? What data are actually able to answer the question “so what?” for our online activities?

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The Tate Digital Strategy: a change that starts from within


As more and more museums use digital tools to reach new audiences and carry out their activities, reflections on how to structure initiatives and approaches – in synergy with the other more traditional facets of the institution – are becoming necessary. Tate embraced this concept and produced a transparent document (Tate Digital Strategy 2013-15) in which the path of the digital transformation is outlined.

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Svegliamuseo On Air – Tradition & Innovation: Team-based, Visitor-centered Exhibition Development


Friday, July 11th at 9.00 am (EDT)  we will be airing from the Indianapolis Museum of Art, from which Silvia Filippini Fantoni will discuss participatory practices, visitor-centered design and the “expanded” curatorial approaches that the museum has recently adopting in developing exhibitions and programs.

Silvia manages the Interpretation, Media and Evaluation Department at the Indianapolis Museum of Art. She is responsible for the development of analogue and digital interpretive content about the permanent collection, temporary exhibitions, and historic properties as well as audience research and evaluation.

Silvia will discuss with #svegliamuseo about a few different but intertwined topics. The Indianapolis Museum of Art, in fact, approaches exhibition making in a rather revolutionary way for art museums.

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From Local To Global And Back Thanks To Social Media: The National Museum of Women In The Arts

When we think about Washington, D.C., we think about a monumental city in which the many cultural landmarks stand for the values and the ideals of a Nation. The National Museum of Women in the Arts preserves and displays a collection of 4,500 objects that celebrates the recognition of women’s creative contributions in the U.S. and beyond. Founded in 1987, it is the only major museum in the world solely dedicated to this topic and the inspiring ideals that are connected to it.

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How Do We Measure The Online Engagement Of a Museum?

Recently Valeria#svegliamuseo attended a workshop at the Smithsonian Institution: “Metrics, metrics, everywhere: choosing the right ones for your Website and Social Media”. The session was originally presented at MCN last November and replicated at the Smithsonian by Effie Kapsalis, Head of Web and New Media Smithsonian Archives, Erin Blasco, Smithsonian Museum of American History Programs Specialist along with Sarah Banks New Media and Web Content Specialist Smithsonian Museum of Air and Space and Brian Alpert, Web Analytics and SEM Analyst Smithsonian Institution.

Below you can read a few interesting takeaways from the workshop!

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