Communicating cultural activities through many accounts: the case of CCCB of Barcelona

3_CCCB (c) Adrià Goula, 2011

Good practice wants the public to be central to any digital planning strategy of a museum. At the same time, active listening is a useful tool to identify expectations and interests.

Sometimes, to plan, organize and disseminate content by a museum that manages only one account on any social network can be challenging. What happens when communication is done by many voices and channels? And what to do when there is not a physical collection, but rather conferences, meetings, courses, or – yet – programs of film, literature and music to narrate the museum? Read more

Social Media and Mobile at the Musée du Quai Branly: Digital Synergies Toward an Integrated Strategy

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Featuring indigenous art and cultures of Africa, Asia, Oceania, and the Americas, the Musée du Quai Branly is the newest of the major museums in Paris.

We had the opportunity to discuss with Sébastien Magro, New Media Manager at the museum, as well as Candice Chenu, New Technologies Project Manager. We peeked into the projects and the strategy of an institution that is geared toward a use of digital for interpretation and access – in the broadest sense –  of its collections.

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#MoMAMagritte

“In celebration of the exhibition Magritte: The Mystery of the Ordinary, 1926–1938, MoMA invites you to participate in “Magritte through Your Eyes” by submitting photos and videos inspired by René Magritte’s breakthrough Surrealist years.

Using Magritte’s The False Mirror as inspiration, share your own interpretation of the painting by posting pictures or videos to your Facebook and Twitter accounts using your favorite apps and filters. The posts should include the hashtag #MoMAMagritte, so that all submissions can appear here. We will be sharing our favorites, so be creative!

Participants can show their posts on their mobile device at MoMA, at any time during the promotion, for a $5 discount on regular admission. The promotion will run October 23–November 30.”

Great to know!

http://www.moma.org/visit/plan/magritte

[segnalazione di @darios]

magritte