Metrics, Metrics Everywhere! Which Are The Right Ones For Museums’ Social Media And Websites?


In the field of web communication – but also throughout the #svegliamuseo interviews – a lot of conversations are dominated by the importance of measuring our online performance and by the need for museums to use metrics, analytics and evaluation techniques for their social media and websites.

But what are we referring to exactly? Which and how many are the parameters that we can use to measure online performances in an effective way? How do we establish a sustainable relationship between goals, results and the satisfaction levels achieved? What data are actually able to answer the question “so what?” for our online activities?

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How Do We Measure The Online Engagement Of a Museum?

Recently Valeria#svegliamuseo attended a workshop at the Smithsonian Institution: “Metrics, metrics, everywhere: choosing the right ones for your Website and Social Media”. The session was originally presented at MCN last November and replicated at the Smithsonian by Effie Kapsalis, Head of Web and New Media Smithsonian Archives, Erin Blasco, Smithsonian Museum of American History Programs Specialist along with Sarah Banks New Media and Web Content Specialist Smithsonian Museum of Air and Space and Brian Alpert, Web Analytics and SEM Analyst Smithsonian Institution.

Below you can read a few interesting takeaways from the workshop!

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