How to Communicate the Museum on a Smartphone: the MoMA’s mobile website

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Since April 21st 2015, Google has officially released an update to the algorithm that controls the ranking of web pages, rewarding the visibility of mobile friendly websites. The decision of the American colossus is based on the observation that nowadays 60% of online traffic comes from mobile devices, and the new algorithm benefits those websites that offer user experiences tailored on the needs of those starting a research from a smartphone or a tablet.

But what does this mean for museums? What ground rules can be followed by those cultural institutions who want to “keep up” and make choices geared to the needs of the digital public?

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How to tell a story with a smartphone? The 3 ingredients for a successful app

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Books, tv, bicycle adventures and so on, are not the only activities that children engage with in their daily lives. Tablets and apps have made their way under the Christmas tree, on the couch, before going to bed and even in classrooms.

We chatted with Federica Pascotto, co-founder of Art Stories, reflecting on how quality content and attention for details are key elements to engage children with culture through digital tools that also involve older audiences.

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The Museo Diocesano becomes mobile with the app “Chagall and the Bible”

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The Diocesan Museum is located in the setting of the cloisters of Sant’Eustorgio, integral part of one of the most antique monumental complexes of Milan. The Museum is a “gem” on its own: dedicated to the encounter between art and christianity is an example of how an institution dedicated to a far less “mainstream” subject than more famous museums, can experiment with digital media.

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Social Media and Mobile at the Musée du Quai Branly: Digital Synergies Toward an Integrated Strategy

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Featuring indigenous art and cultures of Africa, Asia, Oceania, and the Americas, the Musée du Quai Branly is the newest of the major museums in Paris.

We had the opportunity to discuss with Sébastien Magro, New Media Manager at the museum, as well as Candice Chenu, New Technologies Project Manager. We peeked into the projects and the strategy of an institution that is geared toward a use of digital for interpretation and access – in the broadest sense –  of its collections.

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