Museum Blogging: Trends in the Italian Scenario


We have often presented blogging platforms as an important tool for analysis and support to the non-institutional communication of museums and cultural organizations, seen how they are suited to presenting topics that could hardly find a space in the more traditional and institutional communication. We have also stressed, in more than one occasion, how important it is to have an organic and consistent content strategy.

In a mini-series of two posts, we will explore the world of blogging from within the museum, and listen to the voices and the ideas of professionals who are actually running museum blogs. We will start by introducing the world of Italian museum bloggers and will then pass to the international examples. The intention is to emphasize similarities and differences, common trends and unique characteristics which distinguish this important portion of digital communication. Read more

Museums’ Social Media Strategy According To Mar Dixon: “Do Not Wait For Things To Be Perfect”

4We are confident that the majority of you already knows – or has heard the names of – MuseumMix UKTeens in MuseumsMuseum CampCulture Themes, and has taken part to and used the #MuseumWeek and #AskACurator hashtags at least once. But did you also know that there is only one mind behind all these projects? That of Mar Dixon.

Mar faces everyday some of the most pressing issues and trending topics in the museum sector: from professional development to innovation, from the use of social media and digital communication tools to thinking about the meaning making in museums. Whom better than her to talk about strategy and to outline a direction for museums to follow?

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Svegliamuseo On Air – YouTube Strategy


Are you ready? Getting excited? On June 12 at 16.00 CET the Svegliamuseo On Air series kicks off!

The first appointment will be focusing on “YouTube: Museums and Video Strategy”, presented by Dixie Leigh Clough, emerging museum professional from the Smithsonian Institution as well as “YouTube aficionada”.

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Kickstarter: Turning Crowdfunding Into Community Building

Not long ago, the Spy Museum in Washington DC hosted a meeting focused around Kickstarter, a website aiming to raise money and build “vibrant communities” around creative projects. The meeting, titled “The Ups and Downs of a Great Kickstarter, What Works and What Doesn’t?”, saw the presence among others of Stephanie Pereira, Kickstarter’s Art Program Director, to whom we are indebted for an overview of projects related to the cultural and museum sector.

As I was lucky enough to attend the meeting, here’s my recap, #svegliamuseoontour style!

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#IMD 2014, Our Takeaways From the Conference “Museum Collections Make Connections”


Last Saturday, May the 17th, 2014, our team has taken part, as public, speaker and media partner, to the conference Museum Collections Make Connections, organized by the Museo Nazionale della Scienza e della Tecnologia of Milano in collaboration with ICOM Italia and on the occasion of the International Museum Day.

While Francesca attended, as a speaker, the workshop “Digital Museums”, Aurora and Alessandro were busy tweeting live the various workshops, and Valeria glued the pieces back together (this is our Storify of the day).

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Social Networks In The Age Of Dinosaurs: The Example Of The Museum Of Natural History In Florence


Among all the exciting things that happened at Museums and the Web Florence, there was one we particularly enjoyed: meeting Alba Scarpellini, Head of Communication at the Museum of Natural History, University of Florence.

Founded in 1775 by Peter Leopold of Hasburg-Lorraine, Granduke of Tuscany, it was the first Italian Museum of Natural History to be open to  all: nobles, the cloth, as well as the working class, including women. Literally, an “open museum” since the very beginning. And a museum that, nowadays, is very active online, using “the openess” – to the public, to new tendencies and to digital initiatives – as an overarching approach for its activities and programs.

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