From Twitter to Spotify: the Digital Presence of the Museum of Romanticism in Madrid

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Even if it celebrates its 90th anniversary this year, the Museum of Romanticism in Madrid is still in a very good shape, at least if judged by its online presence. This “Museum dedicated to the Nineteenth century in the middle of the Twenty-first century” opened in 1924 thanks to the efforts of the second Marquis de la Vega-Inclán, and it still shares the mission of its founder, bringing visitors closer to the life of the Romantic period, when modernity began.

After 8 years of renovation and reorganization of the collections, the Museum reopened in 2009, opening up the institution also to the potential of communication and interaction offered by organizing online events and exploiting the social networks. The Museum of Romanticism was the first among the Spanish museums to use Spotify and organize guided tours specifically designed for art bloggers. Thanks to a digital strategy that aims to engage with the public, and to a direct and friendly tone of voice, the Museum offers its public a 360 degrees visit, both online and off-line (just have a look at their “How romantic are you?” questionnaires, you won’t be disappointed).

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