The Museum Of Science And Technology Leonardo Da Vinci: Ultimately, The Online Activity Leads To Income

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About a month ago we had a chat with Paolo Cavallotti, Chief of Internet and Interactive Media of the National Museum of Science and Technology “Leonardo da Vinci” in Milan.

Result of our  intense conversation, is the  long interview below. I won’t start talking about the Museum and in how many ways this marvelous institution leads the way in using digital media in our country. Paolo’s words deserve all of your attention as he has been direct, honest and realistic, just as we like! We hope that you will like what he said as well and that it will serve as inspiration for those institutions that still think that a media department in a museum might be an unnecessary frill.

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