“The Museum Hooked Me Up on Instagram!” The Social Adventures Of An Italian At The DDR Museum in Berlin

2The museum of the German Democratic Republic – Deutsche Demokratische Republik (DDR) – in Berlin is one of the most visited museums in the city with almost 500,000 visitors every year.

From the very first lines of presentation, the DDR Museum is defined as an interactive museum where history comes alive through the visitors and their experiences. It prompts the public to come into direct and physical contact with collections and history – indeed, the stories behind the objects.

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The “Approachable” Museum: The Social Media Strategy of Statens Museum for Kunst – Denmark

The National Art Gallery of Denmark has a long and at times troubled history, it maintains tens of thousands masterpieces of Danish and international artists and it is the first museum in Denmark for importance and size.

What was it missing in order to feel fulfilled and satisfied? Apparently nothing, but it didn’t seem so to its head-manager, one who absolutely wanted to lead his museum into modernity with its new tools, who wanted to let the museum become a “modern” museum that produces modernity itself.

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The Catalan Museums: An #Open Mix of Global Audience & Local Flavor

Over the past few months we had the chance to meet many extremely interesting people, not all of them Italian, who enthusiastically joined in our project – it goes without saying, most of these lucky connections were formed on… Twitter. It’s on this platform that we met Àlex Hinojo (@Kippelboy), a “cultural sector engager” from Barcelona, as his bio defines him. And it’s from those first tweet that this interview took shape, one in which we won’t be talking about one museum but all museums of Catalonia, that Àlex has gathered together under the banner of the @CatalanMuseums account on Twitter.

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3D And Museums: Feeling The Art


Museums nowadays are opening their doors to 3D technology. No, this is not a dream. And we are not talking about mere on-line virtual tours of museums. We are talking about actual three-dimensional rendering of the collections hosted by museums, such as artefacts, sculptures and archaeological evidences. Following the motto “The more you see, the more you know ”, some institutions started programs aiming to the digitalization in 3D of their collections.

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Museum Stories #3: Who Told Them (Well) And How – Three Case Histories

In the previous posts we tried to understand what storytelling is and which are some of the ingredients that can help us to tell a story in the best way.

What we will do today is analyze three examples of how (more or less) renowned museums were able to carry on a worthy act of storytelling. It should be remembered that none of these cases contains an absolute general principle: every institution has assessed the specific context in which it operates and has developed a targeted engagement strategy. Equally obvious is that these are just some of the many examples that could be taken into consideration and I urge all those who know more to point them out in the comments.

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Museum Stories #2: What Are The Ingredients For A Thriving Story?

13064138253_009010e4ae_bDid you get a clearer idea of ​​what can be done with storytelling and what we mean with it?

Have a step back and take a look at my previous post if you feel like you need a little revision – this is your chance.

What we will do today is try to understand which are the best ingredients to create and tell a story that could emerge from the vast sea of our so-called ‘Digital Age’.

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