Svegliamuseo On Air – Why Should We Use Google+ In Our Social Media Strategy?

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… Really, why? A question troubling more than one. A social network that has not taken over yet and seems neglected by the web users, the more so when it comes to culture.

And yet, with its 300 million active users Google+ is one of the “must-have” platforms, as it should be when we consider that its public content gets automatically indexed and ranked by Google. And that its Hangouts – of which we are fairly-recent by strongly-committed users – open ever new possibilities to social interacting.

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Digital Strategy? A map for the engagement! The Royal Ontario Museum tells us how

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We hear more and more the words “digital strategy” for museums, at conferences, in articles and blog posts.  But what is it about? Why is it so necessary to have one? Who is supposed to be in charge of it?

To answer these and even more questions, we interviewed Ryan DodgeSocial Media Coordinator at the Royal Ontario Museum in Toronto, an institution which plays a leading role in social media management and, most importantly, which pays a special attention to the ability to use these tools to build meaningful connections with their community.

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