Mart Museum of Rovereto: When The Museum Plans Its Website, Social and Strategy


Introducing the Mart is very simple, if only because everyone knows it (is it really necessary to say that is the Museum of Modern and Contemporary Art of Trento and Rovereto?) and associates it with a ‘positive’ idea of museum.

The Institution was formed in two stages, first in 1987 and again in 2002, in its new venue in Rovereto designed by Mario Botta. On the Museum’s web-site, in the section dedicated to its vision, Cristiana Collu – the Mart Director – cites David Thorp and his definition of ‘museum’:

“I expect and art institution of the 21st century to be flexible, sincere, democratic, multicultural, contradictory and bold. Splendid when it is rich, heroic when it has no money. It must have its head in the clouds, function in an exemplary manner, have team spirit, its feet on the ground and a heart as big as may be. I expect it to love artists, take care of the public, tolerate smoke and remain open until late.”

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