The LACMA is on Snapchat – What is Snapchat?

snapchat-bratThese days the museum world is all buzzing with news about Snapchat. And I know what you are going to say now: “Snapchat? What are you talking about?We just finished reading hundred of pages of your ebook and I never came across this ‘Snapchat’.” You are right, Snapchat is not in our ebook, it does not feature among the must-have social networks and it is – in fact – very little known in Italy or to the majority of people who are over 18.

So why the talking? Because a little over a month ago LACMA, the Los Angeles County Museum of Art, has decided to be a pioneer and opened an account on Snapchat. Read more