How Do We Measure The Online Engagement Of a Museum?

Recently Valeria#svegliamuseo attended a workshop at the Smithsonian Institution: “Metrics, metrics, everywhere: choosing the right ones for your Website and Social Media”. The session was originally presented at MCN last November and replicated at the Smithsonian by Effie Kapsalis, Head of Web and New Media Smithsonian Archives, Erin Blasco, Smithsonian Museum of American History Programs Specialist along with Sarah Banks New Media and Web Content Specialist Smithsonian Museum of Air and Space and Brian Alpert, Web Analytics and SEM Analyst Smithsonian Institution.

Below you can read a few interesting takeaways from the workshop!

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