There is one thing that we like about Italian museums: they are always able to surprise us. And among the many good news in the field of digital and culture, there is also an Italian museum that rolls up his sleeves and, among exhibitions, events and a new website, managed to organize the first entirely local version of a conference on the theme. Read more
As all the fans of digital and museums know, the 2015 edition of #MuseumWeek , the event “of the museums on Twitter” par excellence has just ended. From March 23th to 29th, cultural institutions around the world participated in large numbers and with an even greater number of tweets and interactions (according to statistics released by the organizers, 180,105 original tweets has been sent, with more than 423,000 retweets).
From architecture to souvenirs, from selfies to behind the scenes, through the activities reserved to the families and to the highlights of the collection, the seven themes chosen for this edition haven’t forgotten anything, providing rich opportunities to museums to share content of different types – and most importantly – create a unique opportunity for interaction between cultural organizations, users, visitors and other institutions.
As museum social media managers, have we ever really stopped to think about how our audiences use social networks before, during and after their visit to our institutions? How much useful it would be to reflect on these dynamics to plan better online strategies and maximize the limited resources at our disposal? Have we ever noticed how some of the information passing through social media could prove to be crucial to reconsider some key factors, such as curatorial choices, exhibition design, and audience research?
Who has never waited in line to enter a museum or visit a monument standing in the freezing cold of an European capital or under the burning sun of a mediterranean summer? We visited the milanese headquarter of Musement.com, an online ticketing platform that gathers attractions, tours, events and above all museums, in Italy and abroad, to make it easier to book tickets, also skipping the feared line.
A chat with some of the members of the team, has revealed some important tips on how a strategic online presence can help cultural institutions meet the needs of travel and culture geeks.
In the field of web communication – but also throughout the #svegliamuseo interviews – a lot of conversations are dominated by the importance of measuring our online performance and by the need for museums to use metrics, analytics and evaluation techniques for their social media and websites.
But what are we referring to exactly? Which and how many are the parameters that we can use to measure online performances in an effective way? How do we establish a sustainable relationship between goals, results and the satisfaction levels achieved? What data are actually able to answer the question “so what?” for our online activities?