Digital Strategy? A map for the engagement! The Royal Ontario Museum tells us how


We hear more and more the words “digital strategy” for museums, at conferences, in articles and blog posts.  But what is it about? Why is it so necessary to have one? Who is supposed to be in charge of it?

To answer these and even more questions, we interviewed Ryan DodgeSocial Media Coordinator at the Royal Ontario Museum in Toronto, an institution which plays a leading role in social media management and, most importantly, which pays a special attention to the ability to use these tools to build meaningful connections with their community.

Read more

A Smart Guide To Twitter: Do’s & Don’ts For The Social Museum

dos and donts.002

Ever wondered what are the tricks to use Twitter in a professional way? What a museum should know before writing the notorious 140 characters for the first time? Or the most common mistakes that could be avoided?

To answer these questions, Francesca and Valeria have collected different resources (workshops they recently attended, professional experiences, as well as tips discovered on the web) and have put them together to create the following Top Twenty of Do’s and Don’ts for Museums and museum professionals. A small/smart guide to improve everyone’s presence on this social platform. 

Read more

Storytelling, Social Media & Engagement: the experience of Hornimam Museum & Gardens

4Nowadays, Frederick John Horniman would be called a serial accumulator. He turned from being an enriched tea trader, used to travel and meet new cultures, to  a compulsive collector of artifacts from every country he visited.

In 1890, When Mr. Horniman realized that he went a little bit too far,  he decided to organize its vast collections inside his house and open it to the public.

Read more

“The Museum Hooked Me Up on Instagram!” The Social Adventures Of An Italian At The DDR Museum in Berlin

2The museum of the German Democratic Republic – Deutsche Demokratische Republik (DDR) – in Berlin is one of the most visited museums in the city with almost 500,000 visitors every year.

From the very first lines of presentation, the DDR Museum is defined as an interactive museum where history comes alive through the visitors and their experiences. It prompts the public to come into direct and physical contact with collections and history – indeed, the stories behind the objects.

Read more

Social Networks In The Age Of Dinosaurs: The Example Of The Museum Of Natural History In Florence


Among all the exciting things that happened at Museums and the Web Florence, there was one we particularly enjoyed: meeting Alba Scarpellini, Head of Communication at the Museum of Natural History, University of Florence.

Founded in 1775 by Peter Leopold of Hasburg-Lorraine, Granduke of Tuscany, it was the first Italian Museum of Natural History to be open to  all: nobles, the cloth, as well as the working class, including women. Literally, an “open museum” since the very beginning. And a museum that, nowadays, is very active online, using “the openess” – to the public, to new tendencies and to digital initiatives – as an overarching approach for its activities and programs.

Read more

Svegliamuseo On Air – Call For Volunteers


#svegliamuseo presents Svegliamuseo On Air, a series of video-interviews that leverage on the power of the Web to create connections and opportunities of exchange between Italian museums and institutions abroad.

What is it?

Virtual meetings among museums colleagues around the world that use Google Hangout and are broadcasted live on YouTube, where they are also recorded.

Read more