We hear more and more the words “digital strategy” for museums, at conferences, in articles and blog posts. But what is it about? Why is it so necessary to have one? Who is supposed to be in charge of it?
To answer these and even more questions, we interviewed Ryan Dodge, Social Media Coordinator at the Royal Ontario Museum in Toronto, an institution which plays a leading role in social media management and, most importantly, which pays a special attention to the ability to use these tools to build meaningful connections with their community.