These days the museum world is all buzzing with news about Snapchat. And I know what you are going to say now: “Snapchat? What are you talking about?We just finished reading hundred of pages of your ebook and I never came across this ‘Snapchat’.” You are right, Snapchat is not in our ebook, it does not feature among the must-have social networks and it is – in fact – very little known in Italy or to the majority of people who are over 18.
So why the talking? Because a little over a month ago LACMA, the Los Angeles County Museum of Art, has decided to be a pioneer and opened an account on Snapchat. Read more
About a month ago we had a chat with Paolo Cavallotti, Chief of Internet and Interactive Media of the National Museum of Science and Technology “Leonardo da Vinci” in Milan.
Result of our intense conversation, is the long interview below. I won’t start talking about the Museum and in how many ways this marvelous institution leads the way in using digital media in our country. Paolo’s words deserve all of your attention as he has been direct, honest and realistic, just as we like! We hope that you will like what he said as well and that it will serve as inspiration for those institutions that still think that a media department in a museum might be an unnecessary frill.
Why social media and museums?
Since their first appearance in antiquity, museums have distinguished themselves for a certain cultural exclusivity with respect to the “common” masses, and by an elitist profile of “silent” guardians of our civilization. Things have certainly changed over the years, and today the museum is, according to its ICOM definition, “a non-profit, permanent institution in the service of society and its development, open to the public, which acquires, conserves, researches, communicates and exhibits the tangible and intangible heritage of humanity and its environment for the purposes of education, study and enjoyment“.