Storytelling, Social Media & Engagement: the experience of Hornimam Museum & Gardens

4Nowadays, Frederick John Horniman would be called a serial accumulator. He turned from being an enriched tea trader, used to travel and meet new cultures, to  a compulsive collector of artifacts from every country he visited.

In 1890, When Mr. Horniman realized that he went a little bit too far,  he decided to organize its vast collections inside his house and open it to the public.

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International Tourism Exchange 2014: The First Official Appearance of #svegliamuseo

BIT2So things happen. Suddenly.

One day in October you’re listening marvelous speech to Ravenna Future Lessons, with case studies you would like to be able to replicate all over the world, and the next day – in fact after months of work – you find yourself exchanging a stream of e-mail with one of the protagonists of those days.

Alessio Carciofi (and its marketing of the heart) struck me from the beginning, but I must say that he did it even more when – with a simple, direct and honest e-mail – he invited us to participate in a panel organized by himself within the International Tourism Exchange in Milan.

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Museum Stories #3: Who Told Them (Well) And How – Three Case Histories

In the previous posts we tried to understand what storytelling is and which are some of the ingredients that can help us to tell a story in the best way.

What we will do today is analyze three examples of how (more or less) renowned museums were able to carry on a worthy act of storytelling. It should be remembered that none of these cases contains an absolute general principle: every institution has assessed the specific context in which it operates and has developed a targeted engagement strategy. Equally obvious is that these are just some of the many examples that could be taken into consideration and I urge all those who know more to point them out in the comments.

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Museum Stories #2: What Are The Ingredients For A Thriving Story?

13064138253_009010e4ae_bDid you get a clearer idea of ​​what can be done with storytelling and what we mean with it?

Have a step back and take a look at my previous post if you feel like you need a little revision – this is your chance.

What we will do today is try to understand which are the best ingredients to create and tell a story that could emerge from the vast sea of our so-called ‘Digital Age’.

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Museum Stories #1: A Definition of Storytelling

You might not know it, but you have experienced storytelling long before you learned to write. Don’t  believe it?
“Once upon a time, many years ago”… any bell ringing now?
The beginning of a fairy tale, an imaginary adventure, a story –  exactly. The person telling you such stories was performing the magic act of storytelling (by the way, have you ever managed to fall asleep before you had heard the whole story? I honestly never did).

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