Since April 21st 2015, Google has officially released an update to the algorithm that controls the ranking of web pages, rewarding the visibility of mobile friendly websites. The decision of the American colossus is based on the observation that nowadays 60% of online traffic comes from mobile devices, and the new algorithm benefits those websites that offer user experiences tailored on the needs of those starting a research from a smartphone or a tablet.
But what does this mean for museums? What ground rules can be followed by those cultural institutions who want to “keep up” and make choices geared to the needs of the digital public?
Last month, Luca Melchionna published in his blog the report of a role-playing game that he organized as part of some training sessions in communication and marketing on the web for cultural institutions, created in partnership with Fondazione Fitzcarraldo.
The game is called “Virus” and requires participants to identify themselves in a typical situation for museums in our Country: you need to develop a project to communicate a new exhibit on the Web, but you have no budget and no resources available, the mission is not clear and individual goals are in conflict. The roles of the game? From the curator, to the attendant press, to the underpaid intern (!), to the blogger. In short, all the ingredients are there to draw our attention.
In the field of web communication – but also throughout the #svegliamuseo interviews – a lot of conversations are dominated by the importance of measuring our online performance and by the need for museums to use metrics, analytics and evaluation techniques for their social media and websites.
But what are we referring to exactly? Which and how many are the parameters that we can use to measure online performances in an effective way? How do we establish a sustainable relationship between goals, results and the satisfaction levels achieved? What data are actually able to answer the question “so what?” for our online activities?
CC BY 2.0/toolstop
Wednesday 16th July from 11.00 (EST) to 12.00 am Svegliamuseo On Air comes back with a new appointment, on a topic that we are particularly interested in: museum staff training in terms of digital skills and digital thinking.
We are really glad to announce that we will have with us Ed Rodley, Associate Director of Integrated Media at the Peabody Essex Museum of Boston and author of the blog Thinking About Museums.
At this link you will be able to follow live or watch the recording later on.
Friday, July 11th at 9.00 am (EDT) we will be airing from the Indianapolis Museum of Art, from which Silvia Filippini Fantoni will discuss participatory practices, visitor-centered design and the “expanded” curatorial approaches that the museum has recently adopting in developing exhibitions and programs.
Silvia manages the Interpretation, Media and Evaluation Department at the Indianapolis Museum of Art. She is responsible for the development of analogue and digital interpretive content about the permanent collection, temporary exhibitions, and historic properties as well as audience research and evaluation.
Silvia will discuss with #svegliamuseo about a few different but intertwined topics. The Indianapolis Museum of Art, in fact, approaches exhibition making in a rather revolutionary way for art museums.
Are you ready? Getting excited? On June 12 at 16.00 CET the Svegliamuseo On Air series kicks off!
The first appointment will be focusing on “YouTube: Museums and Video Strategy”, presented by Dixie Leigh Clough, emerging museum professional from the Smithsonian Institution as well as “YouTube aficionada”.