Smithsonian Libraries: A “Networked” Social Strategy

Increasingly, cultural institutions are hiring social media managers to take care of the content strategy, the evaluation and keep up with the trends to ensure that the organizations are “getting on” the social media bus.

But what happens when not one person but rather the entire institution takes on the management of the social channels, establishing a network of people across its departments? This is the case of the Smithsonian Libraries, that unites 20 libraries into one system. The Libraries maintain publication exchanges with more than 4,000 institutions worldwide that supply Smithsonian scientists and curators with current periodicals, exhibition catalogs, and professional society publications.

The Libraries are becoming particularly famous in the social media realm for their Tumblr, in which they create wonderful animated GIFs. Through this platform, in fact, curious illustrations and fascinating stories can be narrated and brought to life.

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Storytelling, Social Media & Engagement: the experience of Hornimam Museum & Gardens

4Nowadays, Frederick John Horniman would be called a serial accumulator. He turned from being an enriched tea trader, used to travel and meet new cultures, to  a compulsive collector of artifacts from every country he visited.

In 1890, When Mr. Horniman realized that he went a little bit too far,  he decided to organize its vast collections inside his house and open it to the public.

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Social Networks In The Age Of Dinosaurs: The Example Of The Museum Of Natural History In Florence


Among all the exciting things that happened at Museums and the Web Florence, there was one we particularly enjoyed: meeting Alba Scarpellini, Head of Communication at the Museum of Natural History, University of Florence.

Founded in 1775 by Peter Leopold of Hasburg-Lorraine, Granduke of Tuscany, it was the first Italian Museum of Natural History to be open to  all: nobles, the cloth, as well as the working class, including women. Literally, an “open museum” since the very beginning. And a museum that, nowadays, is very active online, using “the openess” – to the public, to new tendencies and to digital initiatives – as an overarching approach for its activities and programs.

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