Communicate an exhibit on the web without a budget: a role-playing game by Luca Melchionna

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Last month, Luca Melchionna published in his blog the report of a role-playing game that he organized as part of some training sessions in communication and marketing on the web for cultural institutions, created in partnership with Fondazione Fitzcarraldo.

The game is called “Virus” and requires participants to identify themselves in a typical situation for museums in our Country: you need to develop a project to communicate a new exhibit on the Web, but you have no budget and no resources available, the mission is not clear and individual goals are in conflict. The roles of the game? From the curator, to the attendant press, to the underpaid intern (!), to the blogger. In short, all the ingredients are there to draw our attention.

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