How to Communicate the Museum on a Smartphone: the MoMA’s mobile website

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Since April 21st 2015, Google has officially released an update to the algorithm that controls the ranking of web pages, rewarding the visibility of mobile friendly websites. The decision of the American colossus is based on the observation that nowadays 60% of online traffic comes from mobile devices, and the new algorithm benefits those websites that offer user experiences tailored on the needs of those starting a research from a smartphone or a tablet.

But what does this mean for museums? What ground rules can be followed by those cultural institutions who want to “keep up” and make choices geared to the needs of the digital public?

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