“Online audiences are as important as the real ones”: reflections and strategies on museum blogging

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After having tried to figure out what are the trends of the Italian scenario in museum blogging, for our second in-depth focus on the topic we went overseas.

We decided to interview two leading figures in the international museum blogging sector: the first one works in a huge American institution, the second one, is an Australian well-known blogger who has embarked herself on an epic museum adventure.

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